Habits 4 & 5 go very much hand and hand, and a perfect example of a complete failure of these 2 habits is the current political climate. A win, win mentality, Habit 4, is the concept that 2 parties in a negotiation look for some type of common ground in which both parties come out the winner or a 3rd option known as “win, win or no deal” is the result. Dr. Covey does a much better job of giving an in-depth explanation of the concept, or habit of win, win, but it is essential in successful negotiations if both parties are to come out of a negotiation feeling satisfied and accomplished.
Habit 5, “seek first to understand, then to be understood” goes very much hand in hand, and is essential in accomplishing the win, win in a negotiation.